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Company Profile - BonusKad Loyalty Sdn. Bhd.
The Company
Launched in 1998, BonusLink is Malaysia's premier multi-partner consumer rewards programme. The Programme is managed by BonusKad Loyalty Sdn Bhd. ("BLSB"), which is a joint-venture company backed by three equal shareholders - Shell Malaysia Trading, AmBank, and Parkson Corporation.
The People
BLSB is managed by a relatively young team made up of all the races. The total staff force is more than 100 people, of which, customer service agents constitute 70% of this total.
The Place
The BonusLink office is situated in Kelana Business Centre. We occupy three floors within the Menara Glomac; Level 7 is where our Member Services Centre resides while Level 8 & 9 are where all other functions reside.
Our business contact details are as follows:
BonusKad Loyalty Sdn Bhd (438200-T)
Level 8, Block C, Menara Glomac
Kelana Business Centre
Jalan SS 7/2
Kelana Jaya
47301 Petaling Jaya
Selangor Darul Ehsan
General: 03-7662 7995
Member Services: 03-76261000
General: 03-7662 7994
Member Services: 03-7662 7996
E-Mail: MemberServices@bonuslink.com.my
Website: http://www.bonuslink.com.my
Our Vision, Mission, Values and Charter
To be the undisputed leader in loyalty marketing and e-commerce in Malaysia.
To achieve our Vision, we strive to fulfill the following:
For Members
  • To keep the BonusLink Programme simple and friendly
  • To maintain their interest by continuous innovation
  • To enhance their opportunity to collect Points and offer appealing gifts
For Employees
  • To provide a challenging yet fun work environment
  • To foster a culture of continuous learning
  • To advocate teamwork at all levels
For Shareholders and Partners
  • To be a catalyst for new ideas and innovation in database marketing
  • To remain focused and efficient in operating BonusLink
  • To provide better value added support to enhance their businesses
Members' Charter
  • Integrity, we accept nothing but absolute integrity in all we do.

  • Professionalism, we admire professionalism and expect work to be the highest degree of expertise, skill, decorum, commitment and accountability.

  • Transparency, we value frank and open communication, accept positive criticisms and encourage objective decision-making.

  • Quality, we believe quality is paramount and that all be done to enhance the quality and delivery of our products and services to meet or exceed all expectations.

  • People, we want team players who take pride in their work and show respect for people.

  • Health & Safety, we pursue the goal of a healthy society and of no harm to people.

  • Environmental, we are always conscious of the need to protect the environment.

  • Social Responsibility, we respect the community and strive to be responsible member.

  • We recognise our Members as the driving force of our existence and growth. They are our prime assets.

  • We understand and appreciate the importance of Member loyalty and will strive to deliver superior Member services.

  • We are sensitive to complaints and will focus on Members' concerns objectively.

  • We will always deliver what we promise.

  • We treat Members with respect and care, as we would wish to be treated ourselves.

  • We take personal and collective responsibility to ensure that our standards always meet or exceed expectations.

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