About Us

Company Overview

The Company

Launched in 1998, BonusLink is Malaysia's premier multi-partner consumer rewards programme. The Programme is managed by BonusKad Loyalty Sdn Bhd. ("BLSB"), which is a joint-venture company backed by three equal shareholders - Shell Malaysia Trading, AmBank, and Parkson Corporation.

The People

BLSB is managed by a passionate team who is committed and driven.

The Place

Our business contact details are as follows:

BonusKad Loyalty Sdn Bhd (438200-T)

  • Level 8, Block C, Menara Glomac
    Kelana Business Centre
    Jalan SS 7/2, Kelana Jaya
    47301 Petaling Jaya
    Selangor Darul Ehsan, Malaysia

Our Vision, Mission, Values and Charter


To be the undisputed leader in loyalty marketing and
e-commerce in Malaysia.

Members' Charter

  • Integrity, we accept nothing but absolute integrity in all we do.

  • Professionalism, we admire professionalism and expect work to be the highest degree of expertise, skill, decorum, commitment and accountability.

  • Transparency, we value frank and open communication, accept positive criticisms and encourage objective decision-making.

  • Quality, we believe quality is paramount and that all be done to enhance the quality and delivery of our products and services to meet or exceed all expectations.

  • People, we want team players who take pride in their work and show respect for people.

  • Health & Safety, we pursue the goal of a healthy society and of no harm to people.

  • Environmental, we are always conscious of the need to protect the environment.

  • Social Responsibility, we respect the community and strive to be responsible member.


  • We recognise our Members as the driving force of our existence and growth, our prime assets.

  • We understand and appreciate the importance of Member loyalty and will strive to deliver superior Member services.

  • We treat Members with respect and care, as we would wish to be treated ourselves.

  • We take personal and collective responsibility to ensure that our standards always meet or exceed expectations.