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| Company Profile - BonusKad Loyalty Sdn. Bhd. |
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The Company |
| Launched in 1998, BonusLink is Malaysia's premier multi-partner consumer rewards programme. The Programme is managed by BonusKad Loyalty Sdn Bhd. ("BLSB"), which is a joint-venture company backed by four equal shareholders - Shell Malaysia Trading, MBF Cards, Parkson Corporation and Usaha Tegas (majority shareholder of Maxis / Astro). |
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| The People |
| BLSB is managed by a relatively young team made up of all the races. The total staff force is more than 100 people, of which, customer service agents constitute 70% of this total. |
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Vision |
| To be the undisputed leader in loyalty marketing and e-commerce in Malaysia. |
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| Mission |
| To achieve our Vision, we strive to fulfill the following: |
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| To keep the BonusLink Programme simple and friendly |
| To maintain their interest by continuous innovation |
| To enhance their opportunity to collect Points and offer appealing gifts |
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| To provide a challenging yet fun work environment |
| To foster a culture of continuous learning |
| To advocate teamwork at all levels |
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| For Shareholders and Partners |
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| To be a catalyst for new ideas and innovation in database marketing |
| To remain focused and efficient in operating BonusLink |
| To provide better value added support to enhance their businesses |
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| Values |
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Integrity, we accept nothing but absolute integrity in all we do.
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Professionalism, we admire professionalism and expect work to be the highest degree of expertise, skill, decorum, commitment and accountability.
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Transparency, we value frank and open communication, accept positive criticisms and encourage objective decision-making.
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Quality, we believe quality is paramount and that all be done to enhance the quality and delivery of our products and services to meet or exceed all expectations.
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People, we want team players who take pride in their work and show respect for people.
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Health & Safety, we pursue the goal of a healthy society and of no harm to people.
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Environmental, we are always conscious of the need to protect the environment.
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Social Responsibility, we respect the community and strive to be responsible member.
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| Members' Charter |
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We recognise our Members as the driving force of our existence and growth. They are our prime assets. |
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We understand and appreciate the importance of Member loyalty and will strive to deliver superior Member services. |
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We are sensitive to complaints and will focus on Members' concerns objectively. |
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We will always deliver what we promise. |
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We treat Members with respect and care, as we would wish to be treated ourselves. |
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We take personal and collective responsibility to ensure that our standards always meet or exceed expectations. |
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| The Place |
| The BonusLink office is situated in Kelana Business Centre, which lies just adjacent to the MAS Training Academy in Kelana Jaya. We occupy three floors within the Menara Glomac; Level 7 is where our Member Services Centre resides while Level 8 & 9 are where all other functions reside. |
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Our business contact details are as follows:- |
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| BonusKad Loyalty Sdn Bhd (438200-T) |
Level 8, Block C, Menara Glomac
Kelana Business Centre
Jalan SS 7/2
47301 Petaling Jaya
Selangor Darul Ehsan
Malaysia |
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| Telephone |
General: 03-76259988
Member Services: 03-76261000 |
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| Facsimile |
General: 03-7662 7994
Member Services: 03-7662 7996 |
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